Research and Analysis

MCS uses a variety of Communication Research Methods to investigate the meanings behind important organizational events, crises, documents, and processes. Through systematic documentation and analysis, Dr. Z helps clients understand important communication issues and problems.  To collect data, Dr. Z uses a variety of research methods including:

  • In-depth, Qualitative Interviews
  • Questionnaires
  • Participating in Business Functions and Processes
  • Observing Business Processes and Events
  • Document analysis
  • Focus Group Facilitation

Once Dr. Z has collected an appropriate amount of data, he analyzes, interprets, and organizes the results to give back to the business in written and oral presentations. St. Louis organizations greatly benefit from communication research because it helps them better identify potential problems before they spread.

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