Category Archives: Negotiation

Uncovering Anchors Prevents ‘Naked’ Numbers

Posted on August 23, 2011 by Zach Schaefer

The Fallacy of ‘Homo Economicus’ In the realm of Economics, it is assumed that people act rationally and make decisions that are always in one’s best interests. Economists call this “Maximizing Utility,” and traditional economics theory suggests that humans are … Continue reading →

Posted in Mediation and Communication, Negotiation | 5 Comments